20 of the Best Social Media Sites for Your Business in 2023
It is helpful to know about the most popular social media sites right now, whether you are a seasoned social media marketer, a marketer who wants to try social media marketing, or a business owner who wants to use social media. By doing this, you will be able to reach as many people as possible with your brand on social media, connect with the right people, and achieve your social media objectives.
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Naturally, it’s not just about how big social media sites are. It also depends on whether the social media platform is suitable for both your business and yourself. Does it represent your brand? Is that a social media platform used by your intended audience? How many social media accounts can you handle simultaneously? How many jobs for a minimum wage in Tennessee can you have simultaneously?
We conducted research and compiled data regarding the most popular social media platforms in 2023 to make things simpler for you. You will be familiar with some, while others may be unfamiliar. If you want to learn more about the social media platforms that could be beneficial to your brand, we suggest going through this list. And keep in mind that a successful brand does not necessitate participation on every social media platform.
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The top 20 social media platforms in 2023
The rankings on our list are determined by the number of users who log in each month.
The most popular social media platform, with over two billion monthly active users and 2.9 billion MAUs. This indicates that around 36.9% of people worldwide use Facebook. Facebook is a pretty safe bet if you want to have a presence on social media because more than 200 million businesses, most of whom are small businesses, use its tools and more than seven million advertisers actively promote their businesses there.
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Because almost all content formats, including text, images, video, and Stories, work well on Facebook, getting started there is simple. But the content that gets people talking and having meaningful conversations, especially with family and friends, gets more attention from the Facebook algorithm. Check out our guide to marketing your business on Facebook to learn more about how to start conversations and measure the results.
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YouTube
YouTube has 2.2 billion monthly active users (MAUs). YouTube is a video-sharing platform where one billion hours of videos are viewed each day. YouTube is frequently referred to as the second largest search engine after Google, its parent company, in addition to being the second largest social media site.
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Therefore, you absolutely need to be on YouTube if you want to promote your business through video marketing. How to start a YouTube channel for your brand can be found here. Also, if you want more people to see your videos, learn about YouTube SEO or think about advertising on YouTube to get more people to see them.
WhatsApp is a messaging app that is used by people in over 180 countries. It has 2 billion monthly active users. WhatsApp was initially used by individuals to send text messages to friends and family. People began gradually using WhatsApp to communicate with businesses. You can post stories now on there too, and videos made by the animation studio.
Businesses can provide customer support and communicate with customers about their purchases through WhatsApp’s business platform. There is the WhatsApp Business app for small businesses, and enterprise businesses can use the WhatsApp Business API.
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WhatsApp, the most popular messaging platform, can be an excellent customer service channel for your company. Take a look at these success stories from WhatsApp Business users.
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Instagram has 2 billion monthly active users (MAUs). As a visual platform, Instagram is the best place to showcase your goods or services through photos or videos. You can share a variety of content through the app, including photos, videos, Stories, reels, live videos, and IGTV for longer videos.
You can create an Instagram business profile if you are a brand. This profile gives you access to detailed analytics of your posts and profile, as well as the ability to schedule Instagram posts using third-party tools.
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Facebook Messenger
Facebook Messenger has 1.3 billion monthly active users. Previously, Messenger was a part of Facebook, but since 2011, it has been a separate app with more features. Advertisements, chatbots, newsletters, and other features are available to businesses. Businesses now have a plethora of new opportunities to connect with their customers thanks to these features.
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WeChat has 1.26 billion monthly active users. Tencent, one of the largest tech companies in China, launched WeChat in 2011. WeChat, like Messenger and WhatsApp, started out as a messaging app but has since become a platform for everything. Users can shop online, pay bills, buy groceries, transfer money, make reservations, and book taxis, in addition to messaging and calling.
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In China and other parts of Asia, WeChat is the most widely used social media platform. WeChat is a good alternative if you want to boost your brand in China, where popular social networks like Facebook and Twitter are banned. On the official WeChat account and on WeChat Moments, you can run ads. Additionally, there are numerous influencers based on WeChat who can assist your brand in reaching millions of Chinese consumers.
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TikTok
TikTok, also known as Douyin in China, is a video-sharing app with one billion monthly active users. TikTok allows users to create and share videos between 15 and 60 seconds long, and the app has a vast catalog of sound effects, music snippets, and filters to enhance the videos and make them more appealing. Despite only launching in 2017, it is one of the apps that is growing at the fastest rate in the world and recently overtook Google as the most visited website on the internet. You can find videos on almost any subject, from lip-syncing, dancing, and challenges to do-it-yourself makeup tricks and tutorials. Here you can promote anything you like even the window blinds in Utah. Most TikTok users in the United States are between the ages of 10 and 29. Therefore, TikTok is a great platform for your business to be on if your target audience is young.
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Sina Weibo
Sina Weibo has 573 million MAUs. In Chinese, “Weibo” () refers to a “micro-blog.” Sina Weibo, or simply Weibo, is a microblogging platform similar to Twitter and Instagram that was launched in 2009 by the Chinese technology company Sina Corporation.
Users can use Weibo for instant messaging, post images, videos, and stories, view popular topics and use hashtags in their posts.
Sina Weibo has a younger user base than WeChat, and its content is more trending and informative. In point of fact, according to The New York Times, Weibo is the place to be in China if you “want to go viral.” Businesses can also use paid advertising and official, verified accounts on Weibo to communicate with their followers.
Tencent released QQ in China in 1999 with 538.91 million MAUs. Before WeChat came out, QQ was the most popular messaging app in China. QQ gives users the ability to decorate their avatars, watch movies, play online games, stream music, shop online, blog, and make payments in addition to its instant messaging features. You can follow the bass fishing forecast on this platform.
Even though WeChat is now the most popular messaging app in China, QQ is still popular with younger users. It is also available in many other languages and is used in 80 countries. The fact that you do not need a phone number to sign up for QQ is one of its benefits. Young people who use the desktop version but do not have mobile devices are attracted to this.
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However, the workforce constitutes QQ’s largest audience. In contrast to WeChat, QQ’s desktop messenger is well-liked for its ease of use and capacity to transfer files larger than 25 MB.
Telegram
550 million MAUs Telegram is a free messaging app that supports unlimited media sizes and can be used on multiple devices. Many car rentals use this platform, and you can find cheap ones on this link.
The end-to-end encryption of all activities, including chats, groups, and media shared between participants, makes Telegram stand out. Over the years, its focus on security has attracted more users, particularly when WhatsApp announced changes to its privacy policy that would allow it to share data with Meta, its parent company.
In addition to providing one-on-one customer support, brands can utilize Telegram in a variety of ways. Brands can, for instance, make chatbots for the Telegram platform or use the channel feature to send messages to as many as 200,000 people.
